Content holds a critical position in today’s and future digital marketing world. If your target audience wants to look for your service, they open Google and TYPE! Hence, content is what your customers look for. Content creation is all about generating ideas and strategy that well-compliments the visuals to appeal to your buyer personas and maintains their interest. Do you know content marketing brings 3 times more leads than traditional marketing and costs way less? It includes everything from setting up the brand tone to maintaining it on every social platform. Content creation strategy requires an equal amount of attention like any other marketing tool – in fact, this sets the base for most of your marketing activities.