Prospecting
Link prospecting & import
Bring target sites in from a CSV or XLSX export and get one clean, de-duplicated prospect list to work from.
MRK Tools · Link building & outreach
Link building tools that run the whole outreach campaign
MRK Outreach is link building software that handles the outreach half of a campaign: it imports your prospect list, finds and verifies a contact address for every domain, sends personalised blogger outreach from your own Gmail, follows up automatically, and stops the moment somebody replies.
- 14-day free trial
- No credit card
- Sends from your own mailbox
Example campaign · illustrative data
CSV · XLSX
Prospect import
MX verified
Email finding
Your Gmail
Sends from your mailbox
Auto stop
Follow-ups end on reply
The short answers
What link building software is meant to do
| Stage | The usual way | What the tool does |
|---|---|---|
| Prospecting | A spreadsheet of domains, de-duplicated by hand. | Imports CSV or XLSX, de-duplicates, and keeps one row per domain for the life of the campaign. |
| Finding contacts | Digging through contact pages and guessing at addresses. | Finds an address per domain, scores it by confidence and MX-checks that the inbox can receive mail. |
| Outreach | Copy-pasting a template and editing each one. | Sends personalised pitches from your own Gmail with warm-up, daily caps and gaps between sends. |
| Follow-up | A calendar reminder you eventually ignore. | Sequences send on schedule and cancel themselves the moment somebody replies. |
| Replies | An inbox where the campaign quietly dies. | Detects and classifies every reply, drafts the response, and holds anything sensitive for you. |
| Hygiene | Emailing someone who already said no. | Bounces and opt-outs are detected and suppressed automatically. |
What is a link building tool?
A link building tool is software that manages the process of earning backlinks — storing the sites you want to pitch, finding their contact details, sending the outreach and tracking what comes back. It replaces the spreadsheet-plus-inbox setup most teams run, so no prospect is pitched twice and no reply is lost.
MRK Outreach covers the outreach side end to end. It does not buy links, and it does not pretend to: the judgement about who is worth pitching stays with you.
What is blogger outreach?
Blogger outreach is the practice of contacting the people who run relevant websites and proposing something worth publishing — a guest post, an expert quote, a resource worth linking to. It is how editorial backlinks are earned rather than bought, and the difference between a reply and silence is usually relevance and personalisation, not volume.
Can link building be automated?
The repetitive half can: finding contact addresses, sending, chasing, filing replies and suppressing anyone who opted out. The judgement half cannot — deciding which sites are worth a pitch and what you are actually offering them is the part that decides whether the campaign works, and that stays yours by design.
This is also why the tool sends from your own mailbox rather than a shared pool: automated sending at scale from a stranger’s infrastructure is what gets outreach filtered as spam.
How do you find the right contact email for a prospect?
Start from the domain, not a person: the tool crawls the site for published addresses, scores each candidate by confidence, and runs an MX check so you are not sending to an inbox that cannot receive mail. Anything it cannot verify is flagged rather than guessed at, because a bounced first email damages the sending reputation you need for the rest of the campaign.
What should a link building outreach email say?
Say who you are, why you are writing to them specifically, and what they get — in that order, in under 120 words. Name the page you read, make one concrete offer, and ask a question they can answer in a sentence. Templates handle the scaffolding; the personalised line at the top is what earns the reply.
How many outreach emails can you send a day?
Fewer than you think, and that is the point. New mailboxes warm up over days rather than hours, and a sustainable ceiling for a single Gmail account is tens of emails a day, sent with gaps rather than in a burst. The tool enforces the warm-up, the daily cap and the spacing for you.
Volume is not the lever anyway. A relevant list and a personalised first line beat three times the send rate, and they do not cost you the mailbox.
Import a prospect list and watch the first batch of contacts resolve.
Start the free trial →What it does
The whole campaign in one place, not three
Most link building runs across a spreadsheet, an inbox and a memory. This replaces all three.
Contacts
Email finder
Finds the right address for each domain, scores it by confidence and MX-checks it, so you are not emailing dead inboxes.
Sending
Blogger outreach
Pitches go out from your own Gmail, personalised per prospect, with warm-up, daily caps and gaps between sends.
Templates
Outreach templates
Build a template once, personalise it per prospect, and regenerate any individual draft you are not happy with.
Automation
Automated follow-ups
Follow-up sequences send on schedule and cancel themselves the second somebody replies.
Replies
AI drafting & triage
AI classifies every reply and drafts the response, declining paid-link asks and escalating anything sensitive to you.
Hygiene
Bounce & opt-out handling
Bounces and anyone asking to stop are detected and added to a suppression list automatically.
Output
Tagging & CSV export
Tag guest posts and link insertions as they are agreed, and export prospects and results whenever you need them.
How it works
How to run a link building outreach campaign
Step 1
Import your prospects
CSV or XLSX from wherever you built the list, or add domains by hand. Duplicates are merged on import.
Step 2
Find the contact
Each domain gets a confidence-scored contact address, MX-checked so the inbox can actually receive mail.
Step 3
Approve and send
You approve the batch; it sends from your Gmail and follows up on its own until they answer.
Step 4
Handle the replies
Replies are detected and triaged. Agreed placements are tagged as guest posts or link insertions for you to take over.
Who it is for
Built for people who send outreach every week
Not a sales CRM with link building bolted on. Every pitch, reply and follow-up sits against the domain it belongs to, because that is how link building is actually tracked — by site, not by contact.
- SEO consultants
- Agencies
- Link builders
- In-house SEO teams
- Content teams
Worth knowing
- 01It sends from your mailbox, not a shared poolPitches go out of your own Gmail with warm-up and daily caps, so your domain reputation stays yours.
- 02The AI drafts; you approveReplies are classified and drafted automatically, but contracts, refusals and anything it is unsure of are held for you.
- 03It runs on your machineThe engine is a desktop app you download after signing up, so your prospect list and your inbox stay on your computer.
- 04Paid-link asks are declined for youA publisher asking for money to place a link gets a polite automatic decline — and you get told about it.
Plans
Every plan is the full tool
There are no sending quotas — you send from your own mailbox. Plans differ by support and how many client sites you are licensed for. Yearly saves 20%.
Starter
$29/ month
- The complete outreach tool
- Prospecting, sending & follow-ups
- Reply, bounce & opt-out handling
- Email support
Pro
Most popular$79/ month
- Everything in Starter
- AI reply drafting & triage layer
- Guided setup session
- Priority support
Agency
$149/ month
- Everything in Pro
- Licensed for multiple client sites
- White-glove onboarding
- Dedicated support
Questions
Link building software FAQ
Does it send from my own email?
Yes. You connect your own Gmail and every pitch and follow-up goes out from it, with warm-up, daily caps and randomised gaps between sends. Nothing is sent from a shared pool, so your sending reputation stays yours.
Are there free link building tools in the trial?
The 14-day trial is the complete tool, not a cut-down version — prospect import, email finding, sending, follow-ups and reply handling. No credit card, cancel anytime.
Does it reply to prospects automatically?
It drafts the reply and classifies what came back. Anything sensitive — a contract, a refusal, a paid-link request, anything it is unsure of — is held for you to approve. Paid-link asks get a polite automatic decline and are flagged to you.
Can I use it for broken link building or guest posting?
Yes. The workflow is the same whichever angle you pitch: import the domains, find the contact, send the pitch. Agreed placements are tagged as guest posts or link insertions so you can report on them separately.
What happens to bounces and opt-outs?
Both are detected automatically and added to a suppression list, so nobody who asked to stop is contacted again and a dead address is not retried.
Where do I get my prospect list from?
Wherever you build it today — export to CSV or XLSX and import it. The tool handles finding the contact address, de-duplication and everything after that.
Is it an outreach CRM?
It is an outreach CRM built for link building rather than sales: records are keyed to the domain, not the person, and the pipeline stages are the ones a link campaign actually has — queued, sent, opened, replied, agreed.
Can I have it run for me instead?
Yes — that is what the backlink services and off-page SEO engagements are for. The tool is for teams who want to run it themselves.
Run your next campaign without the spreadsheet
14-day free trial, no credit card, cancel anytime.