Algorithms
Understood, not chased
Decisions come from how ranking and retrieval systems actually work, not from this week's update chatter.
About MRK · Chicago, Illinois
The SEO consultant behind MRK
I'm Mohib Rais Khan, an SEO consultant in Chicago and the founder of Mohib Rais Khan LLC. For over a decade I've worked on custom websites across a wide range of industries, and the lesson that stuck is simple: every website is different, so every SEO strategy should be too.
Today that means three things at once — ranking in Google, being quoted in AI Overviews, and being named as a source by the answer engines people now ask instead of searching.
Mohib Rais Khan
Founder · SEO, GEO & AEO
- BasedChicago, Illinois · working with clients across the United States
- ExperienceOver a decade optimising custom websites across many industries
- FocusSEO, AI Optimization (AIO), Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
- ClientsSmall businesses, law firms, dental practices, Shopify and WordPress brands, B2B companies and agencies
- BuildsThe free MRK Audit tool at audit.mohibraiskhan.com
How I work
Every website is unique, and so should be its SEO strategy.
Three things that do not change
- 01Every website is unique, so every strategy should beThe same checklist applied to a dental practice and a Shopify store helps neither. Work starts by reading your site, your market and the searches that actually turn into revenue.
- 02Technical foundation before anything elseCrawlers read structure long before they read prose. Indexation, Core Web Vitals, schema and architecture come first, because content cannot rescue a site nothing can parse.
- 03Measured against revenue, not rankingsA number-one position for a term nobody buys from is a vanity metric. Targets are set against calls, forms and qualified enquiries.
What makes MRK different
Not an agency retainer. A search partner.
Getting to the top of a results page is the easy half. Holding that position, and staying visible as search shifts toward generated answers, is what the work is really for.
One body of work
Google and AI answers
Every page is built to rank in search results and to stay quotable when an AI writes the answer instead.
How I work
Direct and specific
You get a scoped roadmap for your site, not a package tier, and you can see exactly what is being done and why.
Who I work with
Businesses that need search to produce leads
The common thread is not industry or size — it is that search has to produce something countable at the end of the month.
- Local service businesses
- Law firms
- Dental practices
- Shopify stores
- WordPress sites
- eCommerce brands
- B2B companies
- Startups
- Agencies (white label)
The promise
What you can expect
- 01A scoped roadmap before any work startsYou will know what is being done, in what order, and why it was prioritised that way.
- 02Plain language, not jargonFindings are explained so you can make the call yourself rather than taking it on trust.
- 03Reporting tied to your numbersCalls, forms and qualified enquiries, not impressions and vanity charts.
- 04No long lock-in contractsThe work should earn the next month. That keeps the incentives pointed at your growth.
About MRK
Frequently asked questions
Who is Mohib Rais Khan?
Mohib Rais Khan is an SEO consultant based in Chicago, Illinois, and the founder of Mohib Rais Khan LLC (MRK). He has spent over a decade working on custom websites across many industries, and now focuses on SEO, AI Optimization, Generative Engine Optimization and Answer Engine Optimization for small businesses and agencies.
Where is MRK based?
MRK is based in Chicago, Illinois, and works with clients across the United States. Local SEO work covers Chicago and the surrounding service areas, while national and international campaigns are handled remotely.
What is MRK's approach to SEO?
Every engagement starts from the site itself rather than a package. That means a technical foundation first, then content mapped to the searches that bring revenue, then authority signals. GEO and AEO are built into the same pages so the work that earns rankings also makes you quotable in AI answers.
How long has Mohib been working in SEO?
Over a decade, across custom websites in a wide range of industries. That range is the reason the approach is diagnostic rather than templated, because the constraints of a law firm site and an eCommerce catalogue are not the same.
Does MRK work with agencies?
Yes. White label SEO services cover audits, keyword strategy, on-page recommendations, technical analysis and backend execution delivered under your agency's brand.
Want your site to rank — and get quoted?
Start with a free SEO, GEO and AEO audit, or book a call and we'll talk through your market.