Most SEO audits are a 90-page export from a tool, with hundreds of warnings and no order. My SEO audit services are different. I review your whole site by hand, find the problems that are actually costing you rankings, traffic and leads, and hand you a complete report with every issue in priority order.
An SEO audit should answer one question: why isn’t this website bringing in more customers from search, and what do we fix first? I do every audit myself, from the first crawl to the final walkthrough call, so the person who found the problem is the person explaining it to you.
A full SEO audit looks at every layer that decides whether a page ranks, gets clicked and turns a visitor into a lead.
The technical side alone is a deep job, and if that is all you need my technical SEO services page explains that scope. A full SEO audit goes wider, because rankings are rarely lost to one thing.
The deliverable is a report you can act on, not a score to worry about.
Every issue in the report comes with five things: the exact URLs affected, what the problem is in plain English, why it matters for rankings or leads, how to fix it, and how much effort the fix takes. Issues are grouped into critical, high, medium and low, so you or your developer can start at the top and work down.
Every site is different, but some problems keep turning up. These are examples from audits I have actually run.
On one site, the hosting provider was quietly returning errors to OpenAI’s crawler while every other bot got through. Nothing on the site itself was wrong, and no SEO plugin would ever flag it, but it meant ChatGPT could not read a single page. You only find this by testing each crawler directly.
On Shopify stores I regularly find extra copies of product and collection pages sitting on alternate URLs, plus review stars left behind by apps that were uninstalled long ago. Each copy competes with the real page.
A blog post and a service page targeting the same search is one of the most common problems I see. Google picks one, often the wrong one, and neither ranks as well as a single strong page would.
Sometimes rankings are fine and the problem is the page itself: no clear offer, no proof and a contact form buried at the bottom. I wrote about this pattern in why your website gets traffic but no leads, and the audit checks every money page for it.
We agree on the scope and cost up front. You share read access to Google Search Console and Analytics so the audit uses your real data.
I crawl the full site and compare what exists with what Google indexes, ranks and sends traffic to.
I check your key pages, competitors and search results by hand, because tools miss intent, trust and conversion problems.
You get the prioritized report and a call where I walk you through the findings and the order to fix them in.
Free audit tools are useful. They are just not the same thing as an audit.
An automated SEO audit tool reads your HTML and flags rules: a missing alt tag, a long title, a slow image. That is a good starting point, and I use crawlers and Semrush in every audit. But a tool cannot tell you that your best service page is losing to your own blog post, that your Google Business Profile category is wrong, or that your contact form stopped sending leads last month.
A manual SEO audit adds judgment. It decides which of the hundreds of warnings actually matter for your business, and which can be ignored. Google’s own SEO Starter Guide makes the same point: many technical details matter far less than making a site that is useful and easy for people and search engines to understand.
An audit is the right first step whenever you know something is wrong but not what.
If you would rather have ongoing guidance than a one-time report, my SEO consulting services start with the same audit and continue from there.
I quote every audit individually, and the price is agreed before any work starts.
The cost of an SEO audit depends mainly on four things: how many pages the site has, the platform it runs on, whether local SEO and Google Business Profile are in scope, and how many competitors you want compared. A 20-page local service site is a very different job from a 5,000-product store. Tell me about your site through the form below and I will reply with the scope and the cost for a complete audit.
For a wider look at what search engine optimization costs once the audit is done, see my guide to how much SEO costs.
An honest audit sets honest expectations.
An audit does not move rankings on its own. It tells you what to fix; the gains come when the fixes are made. I can make those fixes for you, or your own developer can follow the report, but the report on its own changes nothing on your site.
I also won’t pad the report. If your site has five problems that matter, the report will say so, rather than burying them in 300 low-priority warnings to look thorough.
I audit sites for businesses that depend on search for customers.
Based in Chicago, Illinois, working with clients across the United States.
These pair naturally with an SEO audit once you know what needs fixing.
Tell me about your website and what is not working. I will reply with the scope and the cost for a complete audit of your site.
